Effective Date: 1 June 2025
Company Name: First Choice Recovery
Company Contact Email: info@firstchoicerecovery.co.uk
1. Introduction
At First Choice Recovery, we are committed to protecting your privacy and ensuring that your personal data is handled responsibly. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you use our towing services or interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our services or communicating with us, you agree to the terms of this Privacy Policy.
2. Personal Data We Collect
We collect only the information necessary to provide our services effectively and safely. The personal data we may collect includes:
a. Contact and Identity Information
- Full name
- Email address
- Phone number
- Address
b. Service Information
- Vehicle registration number
- Breakdown/towing location and destination
- Details of the service request (e.g., nature of breakdown, time of call)
c. Technical Information (if using our website)
- IP address
- Browser type and version
- Operating system and platform
- Website usage data (via cookies—see Section 9)
🔒 We do NOT collect or store any payment card or bank details through our website or over the internet.
3. How We Use Your Personal Data
We use your personal data only when necessary, and for the following purposes:
| Purpose | Legal Basis |
|---|---|
| To provide towing and roadside assistance services | Performance of a contract |
| To contact you regarding service status or follow-up | Legitimate interest |
| To respond to inquiries and customer service requests | Legitimate interest |
| To maintain business and service records | Legal obligation |
| To ensure safety and service quality | Legitimate interest |
We will never use your data for unsolicited marketing purposes without your explicit consent.
4. How We Collect Your Data
We collect data directly from you when you:
- Call us to request towing or roadside assistance
- Email or message us
- Use our website’s contact or service request forms
- Provide details in person at the time of service
5. Sharing Your Personal Data
We only share your data with third parties when absolutely necessary to provide our services or comply with legal obligations. These may include:
- Service staff, drivers, or subcontractors performing the towing
- IT or website hosting service providers
- Law enforcement or regulatory authorities (when required by law)
We do not share, sell, or rent your data for marketing purposes.
6. Data Retention
We retain your personal data only for as long as necessary to:
- Provide our services
- Comply with legal and regulatory obligations (e.g., HMRC)
- Resolve disputes and enforce agreements
Typical retention periods:
- Service and contact records: up to 6 years
- Email correspondence: up to 2 years
- Website data (cookies): see Section 9
Once data is no longer required, we securely delete or anonymise it.
7. How We Protect Your Data
We take the security of your data seriously and implement appropriate measures to protect it from loss, misuse, or unauthorised access. These measures include:
- Access controls to restrict who can view your data
- Secure email and device protocols
- Secure physical storage for paper-based records
- Firewalls and encrypted website forms
Despite these efforts, no method of transmission or storage is entirely secure. If we identify a data breach that affects you, we will notify you and the ICO as required.
8. Your Data Protection Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data (in certain circumstances)
- Restrict processing of your data
- Object to certain uses of your data
- Request data portability (if applicable)
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at:
📧 info@firstchoicerecovery.co.uk
📞 07537152997
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
🌐 https://www.ico.org.uk
📞 0303 123 1113
9. Cookies and Website Tracking
If you visit our website, we may use cookies and tracking technologies to collect information about your browsing behavior.
Cookies help us:
- Understand how users navigate the website
- Improve website functionality
- Ensure security and performance
You can control or delete cookies through your browser settings. Blocking cookies may affect how our website functions.
For more detail, see our separate Cookie Policy.
10. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes in legal requirements or our practices. The latest version will always be available on our website or upon request.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact:
First Choice Recovery
Email: info@firstchoicerecovery.co.uk
Phone: 07537152997